Mr Anand is senior partner and head of the trademarks, contractual and commercial IP entertainment and contractual IP. He advises several Fortune 500 companies and acts for over 6,000 clients.
Mr. Anand has spoken extensively at various conferences including the Lexis Nexis conference on Importance of IP in Mergers and Acquisitions; the ACMA conference on IP Management Through Brand Protection and the Brand Licensing conference on Negotiating a License Agreement. recent articles written by Mr Anand include 'Key Licensing Issues in India', published in IAM; 'Legal Issues in Advertising - Major implications for IP Rights', published in IAM; and 'Securing Intellectual Property During The Credit Crunch', published in Mondaq.
Tier 1 Firm in Trademarks and Patents - Legal 500 (Asia Pacific) 2014.
Mr Safir Anand has recently been ranked as 'Highly Regarded Leading Individual' in the field of intellectual property in India in Chambers & Partners (Asia-Pacific) 2013.
Mr Safir Anand is ranked under the Gold Band Category for Prosecution and Strategy in the WTR Trademarks 1000 (2013).
Mr Anand is also on the editorial panel of many leading trademark journals and industry focused magazines such as TB&I and routinely contributes to the IAM Monetization Yearbook as the exclusive country correspondent.
Safir Anand studied at Delhi University (BA (Economics) 1992) at the Shriram College of Commerce and obtained his Law Degree from Delhi University in 1995. He is a member of the Bar Council of India, INTA, APAA, Asia-Pacific Lawyers Association, Centre for International Legal Studies, SAARCLAW, AIPPI, International Bar Association, Luxury Society, The Association of Media and Entertainment Counsel, and the International Franchising Association. His practice areas include trademarks, contractual law, franchising and licensing, character merchandising, advertising and labelling laws, IP audits, IP issues in mergers and acquisitions, and due diligence.