Marcela Bolland Gonzalez is an attorney who specialises in IP law. She has a law degree with a diploma in industrial and IP law from Panamericana University Law School, Mexico City, and completed the legal English course at Panamericana University Law School in 2001. She worked as an associate for eight years in the litigation department of Uhthoff Gomez Vega & Uhthoff, SC, handling trademark, patent and copyright contentious matters before the Mexican Institute of Industrial Property and the Mexican federal courts. In January 2007 she was appointed as partner and joined the trademark department of the firm, where she has since handled trademark prosecution and litigation in Mexico. In addition, Ms. Bolland has coordinated trademark filings and related litigation abroad, serving as a liaison between brand owners and agents throughout the world. Ms Bolland is the author of Considerations of the Supplementary Application of the Federal Code of Civil Procedure to the Administrative Proceedings contained in the Law of Industrial Property (2001), and has written several papers related to the handling of famous marks in Mexico. In 2012 she participated as a moderator and speaker at the International Trademark Association (INTA) meeting held in Washington DC, where she coordinated and addressed the Latin-American Update Session. She is an active member of the Mexican Association for the Protection of Industrial Property, the Mexican Bar Association and INTA. She is fluent in English.