Mrs Fernández has 12 years of experience in the corporate sector, including data protection, e-commerce, franchising, licensing and distribution, government procurement, joint ventures and strategic alliances, as well as regulatory, advising particularly in connection with consumer protection and advertisement.
Lucía is actively involved advising both Mexican and international clients regarding the start-up and operation of their businesses in Mexico in connection with corporate governance, corporate strategy design and implementation, the incorporation of companies including SPVs, joint ventures, and other forms of associations. She also gives advice regarding all legal aspects of e-business, particularly to the commercial aspects thereof, such as terms and conditions, service agreements, data transmission, data privacy policies and personal data protection, including the preparation of data privacy policies and data management guidelines.
Her experience also includes assistance to clients with regard to their franchise licence and distribution business, including the corporate, contractual and intellectual property matters to be taken into consideration for the structuring thereof and the marketing of their products and services.
She is member of not-for-profit and professional associations, such as AbogadasMX and the National Corporate Counsel Association (ANADE), respectively. She obtained her law degree from the Universidad de Monterrey and an LLM from the New York University.