Luiz Werneck is the head of the contracts and legal marketing and advertising practices and the co-head of the automotive law practice at IWRCF.
Graduated from Universidade Paulista de São Paulo (2002), Luiz Werneck has a specialisation in contract law from Fundação Getúlio Vargas (GV-Law, 2004).
He has a solid experience in representing clients in claims before the Brazilian Advertising Self-Regulation (CONAR) and acted in some of the most important and emblematic cases judged by CONAR in the recent years.
Luiz Werneck is sought by clients for his valuable advice in defining marketing, media and propaganda strategies, besides reviewing and obtaining governmental approval of commercial promotions and sweepstakes.
Luiz Werneck has a large background experience in civil litigation focusing mainly on automotive law (Lei Ferrari), as well as legal claims involving commercial contracts, marketing, sales, after sales, relationship with the dealership network, treasury and supply chain. He was the legal manager of a major multinational company for several years before joining IWRCF.
Luiz Werneck was an active member of the legal committee of the National Association of Automakers (ANFAVEA) and of the Brazilian Association of Advertisers (ABA), besides being a counsellor at CONAR.
Luiz Werneck was awarded by national and international publications (The Legal 500 and Análise 500) for his skills in drafting and negotiating commercial contracts, as well as in Legal Marketing matters.