Sun Chang is well-respected in the Korean legal community for his expertise in intellectual property related laws, including patent, trademark, copyright, and trade secret protection. Most notably, Mr Chang is a leading franchise expert having worked with clients in every phase of domestic and international franchising in diverse industry segments, including international hotels, fast-food restaurants, and fashion and apparel retailers. Moreover, Mr Chang advises foreign-based companies on compliance and other regulatory matters before the Korea Fair Trade Commission.
In addition to his dynamic legal practice, Mr Chang is a frequent speaker at various conferences on franchising. Further, Mr Chang has been consistently recognised by numerous international publications, including the International Who’s Who of Franchise Lawyers.