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Franchising is a critically important element of the United States economy and has proven to be a successful and profitable business model for countless franchisors and franchisees. However, franchising is not immune to the financial difficulties present in any industry. From time to time, both franchisors and franchisees have had to deal with issues of financial insolvency. In addition, over the course of a long career, franchisors and franchisees will almost certainly have some degree of contact with a bankruptcy filing, whether as a creditor in another party’s bankruptcy case or – hopefully less likely – as the party filing bankruptcy themselves. Franchisors and franchisees therefore should be aware of the issues arising when the unique relationship between franchisor and franchisee is affected by financial insolvency or bankruptcy. To that end, this chapter begins with a general understanding of bankruptcy concepts, followed by an analysis of the assumption and rejection of executory contracts such as franchise agreements and trademark licences. The majority of the chapter focuses on executory contract issues because of its primary importance in any franchisor or franchisee bankruptcy case. Thereafter, following a discussion of these bankruptcy concepts, the chapter covers pre-bankruptcy planning and other tactics parties may employ to prepare for the bankruptcy filing of another party and to maximise their rights and their ability to get paid. The chapter concludes with general takeaways related to insolvency and bankruptcy in the franchise industry. The topics discussed over the course of this chapter are designed to provide franchise participants with a general overview of these concepts in order to allow franchising participants to identify the principal matters, and be generally conversant, in this area of the law. Such familiarity is vital for maximising a party’s ability to deal with, and to survive, a tumultuous financial situation.

General bankruptcy concepts

While bankruptcy can be an important and powerful tool for dealing with debt and cleaning up a balance sheet, most people hold bankruptcy in a negative light. That is not surprising, given the fact that bankruptcy can be the end result of a failed business venture and is sometimes (but certainly not always) synonymous with financial liquidation. In some ways, certainly, bankruptcy is something to be avoided. Techniques for avoiding the impact of bankruptcy are discussed later in the chapter. First, however, to deal with – and perhaps avoid – bankruptcy, it is necessary to understand how it works.

Bankruptcy is a jargon-heavy practice. Even for attorneys who do not regularly deal with bankruptcy matters, the prevalence of specialised terms can be daunting. Fortunately for this discussion, it is necessary to increase one’s bankruptcy vocabulary by only a handful of words. In the United States, bankruptcy is a federal practice. Article 1, section 8 of the US Constitution specifically empowers Congress to ‘establish . . . uniform Laws on the subject of Bankruptcies throughout the United States’. Since the founding of the republic, there have been a number of different federal bankruptcy laws. The current bankruptcy system is governed by the Bankruptcy Code, enacted in 1978 and codified in title 11 of the United States Code. Bankruptcy proceedings are held before federal bankruptcy judges, who are ‘adjuncts’ of district court judges. The different types of bankruptcy cases are divided out by chapter. The principal chapters are: Chapter 7 dealing with liquidations, Chapter 11 typically dealing with financial reorganisations of businesses, Chapter 13 dealing with financial reorganisations of individuals, and Chapter 15, dealing with international or ‘cross-border’ bankruptcy cases. Unless otherwise noted, the discussion in this chapter will focus on Chapter 11 bankruptcy cases.

The Bankruptcy Code includes many different provisions of federal bankruptcy law including preferences, fraudulent transfers, claim priorities, asset sales and plans of reorganisation. However, it is also routine for matters within a bankruptcy case to be determined by state law, or by non-bankruptcy federal law, such as breach of contract, fiduciary duty issues, lien priorities, and trademark law as set forth in the federal Lanham Act. The principal players in a Chapter 11 bankruptcy case are the debtor (the party filing the bankruptcy), the United States Trustee (a member of the Department of Justice tasked with enforcing bankruptcy laws), the Official Committee of Unsecured Creditors (a group of five to seven unsecured creditors appointed in large to medium-sized cases that is designated to speak for the entire unsecured creditor class), and individual secured and unsecured creditors.

The filing date of a bankruptcy case, known as the petition date, is very important. The automatic stay is a worldwide injunction that comes into place upon the filing of a bankruptcy case. Any attempt by a creditor to take possession of estate property, or to collect on a pre-petition debt, is a violation of the automatic stay. For these purposes, property of the estate is interpreted very broadly to include any type of property in which the debtor could possibly have an interest. Bankruptcy judges take the automatic stay very seriously and penalties for wilful stay violations can include punitive damages and contempt of court. The rule of thumb is when there is any doubt whatsoever that something could be property of the estate, seek authority from the bankruptcy court before taking action. Non-debtor parties should also be careful when it comes to seeking to enforce clauses in franchise agreements – or in any other agreement – providing that the agreement automatically terminates upon a bankruptcy filing. Such ipso facto clauses are not enforceable under bankruptcy law and a party seeking to enforce a termination will be found to have violated the automatic stay, even if the party erroneously thought that the terms of the agreement authorised them to take action.

While the word ‘bankruptcy’ is sometimes used in a colloquial sense to refer to going out of business, bankruptcy in the United States is often used to either sell or reorganise a business. Chapter 11 is often used to reorganise a going-concern business that – ideally – employs the bankruptcy process to shed itself of burdensome debt and obligations and confirms a plan of reorganisation that allows the reorganised debtor to emerge from bankruptcy. However, Chapter 11 is sometimes used as a vehicle for the orderly liquidation of a business or to confirm a plan that sells the business. In addition, it is quite common in bankruptcy practice for the debtor to sell its business as a going concern outside the plan of reorganisation process. Such sales are known as ‘363 sales’, in reference to the governing section of the Bankruptcy Code. Non-debtor parties should be aware that 363 sales can move through bankruptcy court very quickly and can have significant potential impact on the non-debtor party’s rights as both a creditor and a contractual counterparty. The non-debtor party should therefore pay close attention and object to any troublesome proposed sale procedures or terms. Generally speaking, the bankruptcy court will not scrutinise a proposed sale to ensure that the debtor is actually entitled to all of the relief sought. It is up to the non-debtor parties to raise the issues before the court.

Executory contracts, assumption and rejection

Agreements critical to the franchising relationship – including the franchise agreement, trademark licence, equipment leases and real property leases – will be deemed ‘executory contracts’ in a bankruptcy case. The general definition of an executory contract is any agreement where, as of the petition date, there are material unperformed obligations by both parties. Executory contracts are governed by section 365 of the Bankruptcy Code, which provides debtors with powerful options that are not available under contract law anywhere outside of bankruptcy. With respect to executory contracts, a debtor has two choices: assumption or rejection. If the debtor chooses to reject an executory contract, the non-debtor party will have a claim generally in the amount that the non-debtor party would be entitled to for breach of contract. However, such a rejection damage claim is deemed under the Bankruptcy Code to be a general unsecured claim. In addition, as to real property leases, the landlord’s unsecured rejection damage claim is subject to a statutory cap in an amount the greater of: (i) one year’s worth of rent; or (ii) 15 per cent of the remaining rent owing under the term of the lease (not exceeding three years’ worth). The fact that rejection damage claims are unsecured claims can be very significant, because in many Chapter 11 cases such claims are paid at pennies on the dollar, or not paid at all. 

Under the law, rejection is treated as a deemed breach of an agreement. Practically speaking, in most circumstances rejection of an agreement will also act as a termination. However, a special provision for the Bankruptcy Code will come into play if the rejecting party (such as a debtor or franchisor) is the licensor of certain intellectual property. Bankruptcy Code section 365(n) provides protections to certain non-debtor licensees of intellectual property such that, following rejection by the licensor or debtor, the licensee may elect either to continue using the licence for the remaining term (subject to certain conditions) or treat the rejection as a termination and file its claim for rejection damages. Unfortunately, the issue is complicated by the fact that the Bankruptcy Code does not consider trademark licences to be intellectual property for the purposes of section 365(n). Nevertheless, some courts have extended protections to trademark licensees under other theories. As such, non-debtor franchisees should carefully review their rights in the case of a bankrupt franchisor seeking to reject the franchise agreement (including the trademark licence). 

The fact that rejection is treated as a breach – rather than a termination – under the law also has implications related to covenants not to compete. Covenants not to compete are a common tool for protection in the franchising relationship. Franchisors often take the position that the damages they would incur related to a former franchisee competing against them are very difficult to calculate. For that reason, franchisors are rarely satisfied with merely receiving a monetary unsecured claim in the bankruptcy following the rejection of an agreement that includes a covenant not to compete. Generally speaking, bankruptcy courts in the United States have recognised the legal distinction inherent in covenants not to compete and have permitted enforcement post-rejection. A few bankruptcy courts, however, have held that rejection of a franchise agreement means that the covenant not to compete is unenforceable and the franchisor’s remedy lies solely in filing a claim. Franchisors should therefore be aware of the issue and the prior holdings of the courts within a particular jurisdiction. 

The other option available to debtors is to assume an executory contract. Assumption requires the debtor to ‘cure’ (ie, pay current) all monetary defaults and provide the non-debtor party with ‘adequate assurance of future performance’. Adequate assurance of future performance means assurances that the debtor will have the financial wherewithal to continue to perform under the agreement for the remaining term. Depending on the facts of the case, such assurances can take many different forms, ranging from a mere promise to perform on one end of the spectrum to a monetary deposit on the other end. The law requires debtors to assume executory contracts and leases in their entirety and as written. A debtor cannot cherry pick favourable provisions of an agreement to assume, while rejecting other provisions. However, the threat of rejection is often used by debtors to force the non-debtor party to the negotiating table in an attempt to revise the agreement by consent and seek a bankruptcy court order assuming it as amended. Depending on the potential severity of a rejection, the non-debtor party may very well find it more advantageous to agree to certain amendments in conjunction with assumption, rather than incur rejection losses. The ‘assume as a whole’ issue also has implications relevant to franchising because the franchise relationship often involves several different agreements (for example, the franchise agreement, a real property lease and supply agreements). During the course of a bankruptcy case, it can become a strategic move by either the debtor or non-debtor party to argue that the purported separate agreements are actually one integrated agreement under applicable state contract law. If the bankruptcy court agrees, the court will ignore the fact that the agreements were purportedly separate and will require the debtor to assume or reject all of the agreements as one. This could limit the flexibility of a debtor and provide the non-debtor party with negotiating leverage.

From the perspective of the non-debtor party, assumption of an executory contract is generally considered ideal because the non-debtor party is ultimately in a position to be economically unharmed by the bankruptcy filing. The issues become quite a bit more complicated, however, where the debtor seeks to assume, and then assign, an executory contract. The general rule in bankruptcy law is that contractual anti-assignment provisions are not enforceable. For example, assume an agreement explicitly states that it is not assignable without the written consent of the non-assigning party. Outside of bankruptcy, such a provision is perfectly enforceable under applicable state contract law. A bankruptcy filing changes things under most circumstances. Pursuant to Bankruptcy Code section 365(f) the provision is not enforceable. In other words, the debtor is free to assign the agreement without consent of the non-debtor party. The policy behind section 365(f) is that assigning agreements is often a key method to maximise value for the debtor’s bankruptcy estate, through a going-concern sale of the business, for example. The general rule set forth in Bankruptcy Code section 365(f), however, is subject to an exception that is directly relevant to franchise bankruptcy cases. Bankruptcy Code section 365(c) states that anti-assignment provisions will be enforceable – notwithstanding section 365(f) – if ‘applicable law’ excuses the non-debtor party ‘from accepting performance from or rendering performance to an entity other than the debtor. . .’. Applicable law in this context means non-bankruptcy law applicable to the contractual relationship between the debtor and non-debtor party. Courts throughout the United States have generally held that federal law governing trademarks – codified in the Lanham Act – qualifies as such applicable law. Therefore, a franchisee filing bankruptcy very likely will not be able to assign the franchise agreement (which always includes a trademark licence) without the consent of the franchisor.

Bankruptcy Code section 365(c) also allows the non-debtor party to prevent assignment if the agreement is deemed to be a personal service contract. That is, a contract where the identity of the franchisee was critical to the deal struck between the franchisor and franchisee. While franchisors may consider the franchisee’s identity to be very important for matters such as financial wherewithal and ability to perform, courts generally require true unique qualities to consider an agreement to be for personal services. For example, an agreement to hire someone to sing a concert would clearly be a personal service agreement because if the singer were to assign that contract to another party with dubious singing ability, it would not make sense for the deal that was struck.

As to assumption and assignment, the situation can get more complicated, and counterintuitive, where the debtor seeks merely to assume an agreement that otherwise would be deemed unassignable under Bankruptcy Code section 365(c). Because of ambiguity in the text of the statute, some courts have determined that if an executory contract is unassignable under applicable law, then the debtor is prohibited from assuming it, even if the debtor has no actual intention of assigning the agreement. The jurisdictions in the United States taking this position are known as hypothetical test jurisdictions, because they require a hypothetical analysis of assignability. Other jurisdictions are deemed actual test jurisdictions because the court will analyse assignability only if the debtor actually is seeking to assign. In franchise bankruptcy cases, the franchise agreement will be one of the principal assets of the debtor’s estate. Thus, if the debtor is prohibited from assuming that agreement in bankruptcy, it throws into question whether a bankruptcy filing even makes sense in the first place. In practice, courts in hypothetical jurisdictions usually will not address the issue unless the non-debtor party presses the point. This provides non-debtor parties (such as a franchisor in the case of a bankrupt franchisee) with a tremendous amount of negotiating leverage. 

Both assumption and rejection require the debtor to file a motion with the bankruptcy court and obtain a court order following notice and typically a hearing. Sometimes, a debtor will file a motion to assume or reject very early, perhaps on the same day as the case is filed. Much more often, however, the debtor will not make the assumption or rejection decision until later in the case. The law imposes a deadline on debtors with respect to leases of non-residential real property. In that context, the debtor is required to make its decision within 210 days of filing the bankruptcy case.2 Any extension beyond 210 days requires the express written consent of the non-debtor landlord. For all other types of executory contracts and leases, however, there is no statutory deadline. This means that the debtor is free to wait until the end of the case – whether that means a sale order or a plan confirmation order – to decide whether to assume or reject. The period following the petition date and before a debtor’s assumption or rejection decision is known as the twilight period. During the twilight period, non-debtor parties must continue to perform under the terms of the agreement. Debtors are not strictly required to perform, but they must pay for any economic benefit they receive under the agreement. This usually means that debtors will continue to perform their post-petition obligations and make payments to the non-debtor party that come due under the agreement following the petition date. However, if the debtor fails to perform, the non-debtor party is not permitted to exercise the remedies that are set forth in the agreement. Exercising such remedies would be a violation of the automatic stay. Rather, the non-debtor party’s remedy is to seek relief from the bankruptcy court. In that situation, the bankruptcy court may: (i) set a specific deadline for the debtor to assume or reject the agreement; (ii) enter an order requiring the debtor to pay all amounts that came due post-petition; or (iii) grant the non-debtor party an administrative expense claim for the unpaid post-petition amounts. Administrative expense claims are one of the highest priority claims in a bankruptcy case and must be paid in cash in full to confirm a plan. While non-debtor parties are entitled to seek relief from the bankruptcy court during the twilight period, non-debtor parties nonetheless often find it to be frustrating because the uncertainty of assumption versus rejection is left hanging over their heads.

Pre-bankruptcy planning

A basic understanding of executory contracts, assumption and rejection puts a party in a position to strategise on how to either avoid being a creditor in a bankruptcy case, or to maximise their position if bankruptcy truly is inevitable. As noted above, upon the filing of a bankruptcy case, all of a debtor’s property becomes property of the bankruptcy estate. That includes the debtor’s interests in contracts such as franchise agreements. However, if an agreement is terminated before the bankruptcy filing, a bankruptcy filing will not ‘resurrect’ the agreement. Rather, the terminated agreement does not become property of the bankruptcy estate and the non-debtor party is relieved of having to deal with assumption or rejection in the first place. Non-debtor parties should, however, ensure that they actually terminated the agreement as of the petition date. For example, following an alleged termination, it is not uncommon for parties to continue acting as if the agreement remained in effect. In that context, a bankruptcy court may find that the non-debtor party waived the termination issue. Also, non-debtor parties should be aware of the effect of contractual cure periods. Assume, for example, an agreement provides the prospective debtor with 30 days to cure following written notice of a default. If the debtor files bankruptcy on the 29th day of the cure period, then the agreement becomes property of the estate and the automatic stay prohibits the non-debtor party from taking any further action to effectuate the termination. If the debtor instead files bankruptcy on the 31st day, the termination would have been effective pre-petition and the agreement would not become property of the estate.

Aside from executory contract issues, there are other actions non-debtor parties can take to put themselves in a better position to recover as a creditor. General unsecured claims are among the lowest priority in a bankruptcy case and are only paid if there are sufficient funds in the bankruptcy estate to pay all senior priority claims in full. Therefore, it is prudent for non-debtor parties to have options other than merely filing an unsecured claim. There is a range of pre-bankruptcy payment protection options, including a security deposit, a letter of credit and a non-debtor guaranty of payment. Each option has its own pros and cons.

If the non-debtor party requires a security deposit to secure the debtor’s payment obligations, the security deposit will act as collateral to secure the non-debtor’s claim during the pendency of the debtor’s bankruptcy case. This is assuming the security deposit is obtained pre-bankruptcy because insisting on a security deposit post-petition to secure a pre-petition claim is not an option. While security deposits help ensure eventual payment to a creditor, the security deposit remains property of the estate and therefore subject to the automatic stay. As such, the creditor is not permitted to draw down or otherwise take possession of the security deposit. Rather, the creditor is usually required either to wait until claim payment is addressed at the end of the case.

Payment protection may also be obtained through the issuance of a letter of credit by a financial institution ensuring payment of the debt. Practically speaking, a letter of credit operates in much the same way as a security deposit. However, when the letter of credit obligor later files bankruptcy, there is a key distinction. Because the letter of credit is issued by a third, non-debtor, party, the letter of credit is not considered property of the debtor’s estate. Therefore, a non-debtor creditor is free to draw down on the letter of credit to recover on their claim. That said, creditors should be aware that some debtors will request relief from the bankruptcy court to expand the automatic stay to cover letters of credit, in order to stay the draw-down for a period of time while the debtor attempts to reorganise.

A common method of payment protection in the franchising relationship is a personal guaranty of payment. For example, if the franchisee (the party executing the franchise agreement) is a limited liability company, the franchisor may insist that the individual members of the LLC execute personal guaranties to secure payment of the LLC franchisee’s obligations to the franchisor. If the LLC franchisee later files bankruptcy, the bankruptcy does not affect the guaranty obligations of the non-debtor individuals. Individual guarantors who do not realise this fact may find it a rude awakening that the bankruptcy case they filed to stave off franchisee creditors has resulted in a lawsuit against them personally to collect on the guaranty. Similar to the letter of credit situation, a debtor may seek an order from the bankruptcy court staying enforcement of the guaranty while the debtor attempts to reorganise. While bankruptcy courts have granted such requests, it is rare and requires special circumstances such as a small corporate franchisee operated by a handful of individual guarantors who would be unduly distracted if they had to defend personal guaranty suits at the same time as assisting with the debtor’s bankruptcy case.

There are other pre-bankruptcy issues that non-debtor parties should be aware of including potential liability for payments by the debtor that are deemed fraudulent or preferential and thus subject to subsequent claw-back. A substantive discussion of those issues is beyond the scope of this chapter. That said, non-debtor parties who are aware that their contractual counterparty is teetering on insolvency and may be filing bankruptcy soon should recognise that their payment collection efforts and other actions may ultimately be closely scrutinised by a bankruptcy court or a bankruptcy trustee. As such, the non-debtor party would be well advised to seek counsel in such situations.


As noted at the beginning of this chapter, bankruptcy and insolvency issues in the United States can be confusing for those who are new to these concepts. However, a handful of takeaways can provide some practical day-to-day guidance. First and most simply: bankruptcy changes things. Rights and remedies that are perfectly permissible and enforceable outside of bankruptcy may be delayed or may not be enforceable at all once a bankruptcy case is filed. In addition, non-debtor parties should take heed of the automatic stay. The automatic stay applies to assets of the debtor located anywhere in the world, and bankruptcy courts have little patience for parties who ignore the restrictions. Finally, as discussed, there are pre-bankruptcy steps a non-debtor party can take to provide itself with some measure of protection and to otherwise maximise the non-debtor party’s rights as a creditor. But, there is very little a non-debtor party can do to completely prevent its contractual counterparty from filing bankruptcy. In other words, an absolutely ‘bankruptcy proof’ franchise agreement has yet to be written.


[1]     Jason B Binford is a partner at Foley & Lardner LLP.

[1]     Bankruptcy Code section 365(d)(4)(A) provides for an initial period of 120 days and allows for an extension of 90 days (thus the 210-day total). Debtors typically will request the 90-day extension as a matter of course in the bankruptcy case and bankruptcy courts routinely grant such requests.

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